Transport operations are complex.

When something goes wrong, customer experience often absorbs the impact.

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Curve Theory helps operators bring structure, clarity and control to:

• High complaint volumes

• Escalations and reputational risk

• Communication during disruption

• Inconsistent responses

• Pressure on frontline teams

• Lack of visibility for leadership

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What we do

We provide practical, low-disruption support that fits around live operations.

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CX & Service Recovery Audits

Clear diagnosis of where issues originate, why they repeat, and what to fix first.

Advisory Support

Ongoing access to experienced judgement for decisions, comms and escalations.

Change & Rollout Guidance

Helping teams maintain service standards during systems or operational change.

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Why Curve Theory?

Curve Theory is led by a senior transport and logistics professional with hands-on experience in high-pressure environments.

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We understand:

• operational realities

• regulatory pressure

• commercial risk

• the impact of customer dissatisfaction on contracts and staff

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No abstract models. No generic frameworks.
Just practical solutions that work in the real world.

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How we work

Structured. Focused. Outcome-driven.

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Most projects begin with a short diagnostic, followed by prioritised actions and ongoing support if required.

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Because capacity is limited, work is scheduled in advance.

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Our perspective

In transport operations, problems don’t appear in straight lines.
They build, bend and compound.

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Curve Theory helps organisations recognise where pressure is forming and act before it becomes failure.